top of page
VUITTON
Louis Vuitton took advantage of the arrival of new creative director Nicolas Ghesquière to renew its actions and strengthen its leading position in a constantly changing digital market. The brand's objectives were to intensify the promotion and consistency of its image on the various social networks, to convey its values with clarity, and to be part of a more service-oriented digital dynamic by creating content adapted to the uses of users while while remaining inspiring.
Creative approach.
To strengthen Louis Vuitton's position in a constantly evolving digital market, we have implemented a strategy focused on excellence. By drawing inspiration from the brand's history and emblematic themes, we have developed precise and relevant storytelling.
We created distinctive and meaningful visuals to make the message easier to understand. The user experience was optimized to offer personalized support, while the simple and careful design facilitated user journeys, embodying the notion of luxury and premium services.




1/9
Storytelling.
Inspired by the history of Louis Vuitton and its iconic themes such as travel, art, news and fashion, we have developed a creative strategy based on a coherent analysis of data and trends. This allowed us to legitimize a precise and relevant creative approach.
Image & Design.
In a world cluttered with images, we have focused on storytelling, originality and high standards to create visuals that stand out. Each image carried a strong meaning to facilitate understanding of the message, thus making the visuals more accessible and consistent with the brand's themes.




1/4
User experience.
We designed functional and intuitive interfaces, always asking ourselves “what is it for?” ". A simple and careful design facilitated user journeys, embodying the notion of luxury through time saving and comfort. Typographic and iconographic research was essential in our creative process.
Brand Content.
We created "The Book", a quarterly publication in paper and digital version, dedicated to the brand's multiple activities and values. This publication covered various subjects such as the history of Louis Vuitton, its know-how, its news, its collections, its fashion shows and its exhibitions. Rigorous organization was necessary to finalize each edition of "The Book" and produce the content intended for the brand's digital media.




1/4
Results.
Our work helped revitalize Louis Vuitton's digital presence, strengthening the consistency and clarity of the brand on social networks. Through careful storytelling and high-quality visuals, we helped the brand stand out in a saturated market. User-centered design and personalized content improved user engagement and satisfaction.
The launch of "The Book" consolidated Louis Vuitton's reputation, combining tradition and modernity, to offer a luxurious and fluid user experience. This presentation demonstrates how we integrated strategic storytelling, data-driven insights and premium design to meaningfully connect Louis Vuitton with its audience in the digital age.
Credits.
Photographers Casper Sejersen, Thomas Brown, Coppi Barbieri, Laziz Hamani, Roe Ethridge, Nathaniel Aron...
Head of Creative Donat-Nicolas Casanova I Copywriter Mathilde Duyck, Laure Audin I Art Directors Anne-Charlotte Pascal, Perrine Croix, Jonathan Botella, Lorène Garric, Cécilia Feller I U.X Guy Coelho I For Betc.
bottom of page