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TWIGA

The Twiga Monte-Carlo, a must-see spot for Monegasque nights, sought to strengthen its image by highlighting its unique atmosphere and its gastronomic offer. Located facing the sea, this Billionaire Club attracts the international elite every evening for evenings combining aperitifs, refined dinners and wild nights.

Creative approach.

We have designed a series of modern posters to capture the essence of Twiga Monte-Carlo. The key visual presents a glass of flambé cocktail in a blue atmosphere, with a small lobster held by chopsticks above the flames, symbolizing the restaurant side of the place. The minimalist layout and elegant typographies enhance the feeling of luxury.

To optimize production costs, we have created multiple versions that are adaptable to different media and platforms. The visuals were designed for print displays and a dynamic social media presence, with animated versions to capture attention and engage users.

Results.

The series of posters and their animated versions met with significant success, strengthening the brand image of Twiga Monte-Carlo. The elegant visuals caught the attention of club regulars and attracted new customers. This campaign highlighted the duality of the establishment, combining a luxury restaurant and a vibrant nightclub, thus consolidating the position of Twiga Monte-Carlo as a symbol of elegance and nightlife pleasure in Monaco, while effectively engaging its audience on social networks.

Crédits.

Creative Director Donat-Nicolas Casanova  I  Art Director Jesse Osorio  I  For C&H

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