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LACOSTE
Already a pioneer in its digital initiatives, Lacoste benefits from a very large audience on its social networks. However, despite this online presence, the brand has not managed to turn this audience into e-commerce success. Brand messages, too scattered across various themes and channels, have become inaudible and costly without positive feedback. The change in brand territory with “Life is a beautiful Sport” made it possible to refocus the strategy on more targeted, relevant, inspiring, original and authentic brand content, with productions better designed for social networks.
Creative approach.
We designed powerful and playful visuals, inspired by Lacoste's roots in tennis, while respecting a tight production budget.
Dynamic and colorful environments were created to reflect the brand's values of play and fun, with elegant typographies and minimalist layouts to reinforce the luxury image. The versatile and modular formats, easily adaptable to different channels, enabled homogeneous and effective distribution of the brand message on social networks and e-commerce campaigns.
Development and production.
Communication and Integrated Production.
A More Fun and Better Produced Activation: Lacoste sought to optimize its visual productions and the effectiveness of its integrated campaigns. Storytelling and intelligent service have always been at the heart of the creative process to offer fun experiences to users. Play being a fundamental value of Lacoste, we focused on colorful, animated, interactive environments and inspiring images which demonstrated their effectiveness on all channels used.
Brand Content - Sports Inspirations and Urban Elegance.
We have created visuals, photos and films with high emotional value, inspired by sport and the elegance of movement in the city. These authentic images reflect the brand's DNA and are e-commerce oriented, prescribing joyful and playful fashion. The unique site and better produced and distributed content have strengthened Lacoste's digital ecosystem.



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Influencer Network.
By giving voice to influential contemporary and urban ambassadors in fashion, sport and the arts, we have captured the modernity and joie de vivre of Lacoste. These personalities, thriving with and thanks to the city, shared common values via authentic and improvised photos, aiming to gain virality and reach the networks of their influencers.
Results.
Our work helped clarify and strengthen Lacoste's messages on social media, thus improving their relevance and impact. Interactive environments and inspiring visuals captured users' attention, increasing e-commerce engagement and conversion. The authentic and well-produced content has consolidated the brand's image as a modern and dynamic leader. Collaborating with influencers has expanded Lacoste’s reach, strengthening its appeal to a wider and more diverse audience.
Credits.
Photographers David Sims, Laurent Humbert, Mathieu Raffard, Anton Renborg... Head of Creative Donat-Nicolas Casanova Copywriter Marc Beaugé I Art Directors Yuki Kani, Lorène Garric, Jean-Charles Guillet, Nicolas Prado, Pierre Boutier I For Betc.
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