The I.A Lab is a creative space where artificial technologies and human creativity intersect to imagine unique scenarios and open new perspectives. We use AI as a performance lever to test innovative approaches, enrich our creative processes, and enhance our working methods.The I.A Lab is a creative space where artificial technologies and human creativity intersect to imagine unique scenarios and open new perspectives. We use AI as a performance lever to test innovative approaches, enrich our creative processes, and enhance our working methods.The I.A Lab is a creative space where artificial technologies and human creativity intersect to imagine unique scenarios and open new perspectives. We use AI as a performance lever to test innovative approaches, enrich our creative processes, and enhance our working methods.The I.A Lab is a creative space where artificial technologies and human creativity intersect to imagine unique scenarios and open new perspectives. We use AI as a performance lever to test innovative approaches, enrich our creative processes, and enhance our working methods.The I.A Lab is a creative space where artificial technologies and human creativity intersect to imagine unique scenarios and open new perspectives. We use AI as a performance lever to test innovative approaches, enrich our creative processes, and enhance our working methods.The I.A Lab is a creative space where artificial technologies and human creativity intersect to imagine unique scenarios and open new perspectives. We use AI as a performance lever to test innovative approaches, enrich our creative processes, and enhance our working methods.The I.A Lab is a creative space where artificial technologies and human creativity intersect to imagine unique scenarios and open new perspectives. We use AI as a performance lever to test innovative approaches, enrich our creative processes, and enhance our working methods.The I.A Lab is a creative space where artificial technologies and human creativity intersect to imagine unique scenarios and open new perspectives. We use AI as a performance lever to test innovative approaches, enrich our creative processes, and enhance our working methods.The I.A Lab is a creative space where artificial technologies and human creativity intersect to imagine unique scenarios and open new perspectives. We use AI as a performance lever to test innovative approaches, enrich our creative processes, and enhance our working methods.The I.A Lab is a creative space where artificial technologies and human creativity intersect to imagine unique scenarios and open new perspectives. We use AI as a performance lever to test innovative approaches, enrich our creative processes, and enhance our working methods.The I.A Lab is a creative space where artificial technologies and human creativity intersect to imagine unique scenarios and open new perspectives. We use AI as a performance lever to test innovative approaches, enrich our creative processes, and enhance our working methods.The I.A Lab is a creative space where artificial technologies and human creativity intersect to imagine unique scenarios and open new perspectives. We use AI as a performance lever to test innovative approaches, enrich our creative processes, and enhance our working methods.The I.A Lab is a creative space where artificial technologies and human creativity intersect to imagine unique scenarios and open new perspectives. We use AI as a performance lever to test innovative approaches, enrich our creative processes, and enhance our working methods.The I.A Lab is a creative space where artificial technologies and human creativity intersect to imagine unique scenarios and open new perspectives. We use AI as a performance lever to test innovative approaches, enrich our creative processes, and enhance our working methods.The I.A Lab is a creative space where artificial technologies and human creativity intersect to imagine unique scenarios and open new perspectives. We use AI as a performance lever to test innovative approaches, enrich our creative processes, and enhance our working methods.The I.A Lab is a creative space where artificial technologies and human creativity intersect to imagine unique scenarios and open new perspectives. We use AI as a performance lever to test innovative approaches, enrich our creative processes, and enhance our working methods.The I.A Lab is a creative space where artificial technologies and human creativity intersect to imagine unique scenarios and open new perspectives. We use AI as a performance lever to test innovative approaches, enrich our creative processes, and enhance our working methods.The I.A Lab is a creative space where artificial technologies and human creativity intersect to imagine unique scenarios and open new perspectives. We use AI as a performance lever to test innovative approaches, enrich our creative processes, and enhance our working methods.The I.A Lab is a creative space where artificial technologies and human creativity intersect to imagine unique scenarios and open new perspectives. We use AI as a performance lever to test innovative approaches, enrich our creative processes, and enhance our working methods.The I.A Lab is a creative space where artificial technologies and human creativity intersect to imagine unique scenarios and open new perspectives. We use AI as a performance lever to test innovative approaches, enrich our creative processes, and enhance our working methods.The I.A Lab is a creative space where artificial technologies and human creativity intersect to imagine unique scenarios and open new perspectives. We use AI as a performance lever to test innovative approaches, enrich our creative processes, and enhance our working methods.The I.A Lab is a creative space where artificial technologies and human creativity intersect to imagine unique scenarios and open new perspectives. We use AI as a performance lever to test innovative approaches, enrich our creative processes, and enhance our working methods.The I.A Lab is a creative space where artificial technologies and human creativity intersect to imagine unique scenarios and open new perspectives. We use AI as a performance lever to test innovative approaches, enrich our creative processes, and enhance our working methods.The I.A Lab is a creative space where artificial technologies and human creativity intersect to imagine unique scenarios and open new perspectives. We use AI as a performance lever to test innovative approaches, enrich our creative processes, and enhance our working methods.The I.A Lab is a creative space where artificial technologies and human creativity intersect to imagine unique scenarios and open new perspectives. We use AI as a performance lever to test innovative approaches, enrich our creative processes, and enhance our working methods.The I.A Lab is a creative space where artificial technologies and human creativity intersect to imagine unique scenarios and open new perspectives. We use AI as a performance lever to test innovative approaches, enrich our creative processes, and enhance our working methods.The I.A Lab is a creative space where artificial technologies and human creativity intersect to imagine unique scenarios and open new perspectives. We use AI as a performance lever to test innovative approaches, enrich our creative processes, and enhance our working methods.The I.A Lab is a creative space where artificial technologies and human creativity intersect to imagine unique scenarios and open new perspectives. We use AI as a performance lever to test innovative approaches, enrich our creative processes, and enhance our working methods.The I.A Lab is a creative space where artificial technologies and human creativity intersect to imagine unique scenarios and open new perspectives. We use AI as a performance lever to test innovative approaches, enrich our creative processes, and enhance our working methods.The I.A Lab is a creative space where artificial technologies and human creativity intersect to imagine unique scenarios and open new perspectives. We use AI as a performance lever to test innovative approaches, enrich our creative processes, and enhance our working methods.The I.A Lab is a creative space where artificial technologies and human creativity intersect to imagine unique scenarios and open new perspectives. We use AI as a performance lever to test innovative approaches, enrich our creative processes, and enhance our working methods.The I.A Lab is a creative space where artificial technologies and human creativity intersect to imagine unique scenarios and open new perspectives. We use AI as a performance lever to test innovative approaches, enrich our creative processes, and enhance our working methods.The I.A Lab is a creative space where artificial technologies and human creativity intersect to imagine unique scenarios and open new perspectives. We use AI as a performance lever to test innovative approaches, enrich our creative processes, and enhance our working methods.The I.A Lab is a creative space where artificial technologies and human creativity intersect to imagine unique scenarios and open new perspectives. We use AI as a performance lever to test innovative approaches, enrich our creative processes, and enhance our working methods.The I.A Lab is a creative space where artificial technologies and human creativity intersect to imagine unique scenarios and open new perspectives. We use AI as a performance lever to test innovative approaches, enrich our creative processes, and enhance our working methods.The I.A Lab is a creative space where artificial technologies and human creativity intersect to imagine unique scenarios and open new perspectives. We use AI as a performance lever to test innovative approaches, enrich our creative processes, and enhance our working methods.The I.A Lab is a creative space where artificial technologies and human creativity intersect to imagine unique scenarios and open new perspectives. We use AI as a performance lever to test innovative approaches, enrich our creative processes, and enhance our working methods.The I.A Lab is a creative space where artificial technologies and human creativity intersect to imagine unique scenarios and open new perspectives. We use AI as a performance lever to test innovative approaches, enrich our creative processes, and enhance our working methods.The I.A Lab is a creative space where artificial technologies and human creativity intersect to imagine unique scenarios and open new perspectives. We use AI as a performance lever to test innovative approaches, enrich our creative processes, and enhance our working methods.The I.A Lab is a creative space where artificial technologies and human creativity intersect to imagine unique scenarios and open new perspectives. We use AI as a performance lever to test innovative approaches, enrich our creative processes, and enhance our working methods.
13.10.24
Lancôme
Instagram Ready Set Design Installation.
For an influencer event in Asia, we designed immersive and elegant installations that reflect the essence of Lancôme products and their USPs: freshness, hydration, and the brand’s technology. Before integrating artificial intelligence, we followed a rigorous creative process, combining sketches, mood boards, and scenography planning. We also explored various technological tools to anticipate the best visual solutions.
This preparation optimized our work while reducing the servers' energy consumption, adopting a more sustainable approach.
Using tools like Chat GPT to generate prompts for MidJourney and Runway, we created multi-sensory experiences: immersive sets blending projections, mirrors, fluid dynamics, lighting, and product presentation spaces. Every element – lighting, motion, and color – was carefully adjusted to provide a visually striking and immersive experience, perfectly aligned with Lancôme’s refined universe, ideal for social content
The Podcast.
As part of our project, we explored a new way to showcase our work by creating an entirely artificial podcast. Using Google’s Notebook LM, we tested this AI to generate a dialogue around our immersive experiences, further enhancing our creative approach with an additional layer of AI experimentation.