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FIATXREPETTO

Fiat has partnered with Maison Repetto to launch a special series of the Fiat 500, embodying elegance, tradition, and innovation. This collaboration aimed to highlight these two iconic brands through a digital activation that celebrates femininity and grace.

Creative approach.

For this campaign, we developed choreography where the Fiat 500 actively interacts with dancer Adèle Borde, under the direction of choreographer Dorothée Blacher. The car is not just in the background but becomes a dynamic partner in a visual ballet, captured by macro shots and elegant camera movements, orchestrated by director David Hugonot Petit. Light play and reflections enhance the design and elegance of the Fiat 500.

The film's soundtrack, a classical yet contemporary composition by Samuel Métivier, played a key role in the campaign's success. Its ability to evoke both modernity and tradition strongly resonated with the audience, contributing to an enthusiastic reception of the campaign.

Digital activation.

Repetto and Fiat utilized excerpts from the main film to create short formats specifically designed for social media, aiming to spark interest and desire. These segments helped maximize user engagement and enhance campaign visibility.

Results.

The campaign generated extremely positive feedback, resulting in a significant increase in online engagement and interactions on social platforms. The innovative approach to product integration into an artistic performance has not only enhanced the brands' image but also set a new standard in automotive advertising, proving that creative presentations can transform the way products are perceived and experienced by consumers.

Crédits.

Performer Adèle Borde  I  Choregrapher Dorothée Blacher  I  Director David Hugonot Petit  I  Composer Samuel Métivier
Creative Director Donat-Nicolas Casanova  I  Art Director Julien Romano  I  For Wunderman Thomson.

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