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C&H
With Com&Health, a Monegasque agency specializing in the pharmaceutical, wellness and tourism sectors, we conducted a collaboration that stands out from our usual projects in the luxury sector. This partnership represented a major creative challenge, pushing us to innovate in highly regulated industries. We thus designed bold campaigns, while respecting the strict constraints and specific requirements of these fields.
Synthol.
Synthol is making a strong comeback with a young, dynamic and colorful campaign, led by illustrator Xaviera Altena. The visuals, in pop and eye-catching colors, ensure strong visibility in pharmacies and on social networks. Playing on the double meaning of the word "coup", the campaign offers light-hearted hooks such as "The sure reflex" or "Shall we give it a try?", aligned with the humorous and accessible spirit of the brand.
The concept is based on the insight there is no life without "bobos", positioning Synthol as the natural reflex to relieve the little aches and pains of everyday life. With a relaxed tone and a modern visual identity, Synthol reconnects with a younger audience while preserving its historical DNA.
Soskin.
Soskin, a French dermatological care brand, seeks to premiumize itself by adopting values of respect for nature and skin protection. The slogan "Respect your nature, preserve your future" embodies this commitment. The visuals are authentic and bright, with smiling models, reinforcing the aspect of proximity and well-being.
The minimalist packaging highlights the product benefits for a clear and quick reading. The pastel colors bring a natural touch, aligned with the image of a simple and ethical brand. This campaign reflects a modernized identity, respectful of both the skin and the environment.
Virbac.
The campaign for Allerderm, a range of care and cleaning products for dogs, relies on strong and touching visuals to capture attention.
"My skin protective bubble"
The first visual plays on the symbolism of the protective bubble. The giant bubble, surrounding the dog with its astonished gaze, suggests softness and security. The bright turquoise blue background (specific to the brand) reinforces this idea of care and lightness. The dog's expression, both curious and endearing, creates a direct emotional connection with the viewer.
"Whenever, wherever"
The second visual, inspired by the colorful world of Wes Anderson, shows a small dog in a suitcase decorated with travel stickers. This image plays on the idea of nomadism and practicality, highlighting the "care anywhere" aspect of the Allerderm range. The playful composition and bright colors bring a joyful and modern side to the whole.
Lab. Élanco
Credelio Campaign.
The Credelio campaign is based on the key insight: "We feel lighter when we effectively protect our pet, and so does he". By linking protection and well-being, the brand promotes the idea that the health of the animal also soothes its owner. Credelio also stands out for its innovative format: a smaller, easy-to-swallow tablet, which reinforces the idea of a simple and effective solution. By imagining a partnership with the Comedy Pet Photography Awards, we offer a unique opportunity to generate and distribute engaging content on social networks, bringing a modern and connected dimension to the brand. By exploiting this playful axis, Credelio gains proximity with consumers, while strengthening its positioning as an expert in animal protection in an accessible and emotional way.
Milbemax Campaign.
The Milbemax campaign uses a striking visual of a dog in medieval armor, symbolizing extreme protection against worms. The humorous tagline, "There are more effective ways to protect yourself from worms", creates a contrast with the image, playing on exaggeration to emphasize the effectiveness of the product.
This campaign, generated by AI, relies on humor and visual impact to capture attention. This shift allows Milbemax to differentiate itself on the market, by combining maximum protection and lightness, while making the communication more engaging and memorable.
Mag 2.
The MAG 2 campaign uses striking and offbeat visuals to illustrate the effects of stress, fatigue and nervousness, showing individuals wearing disproportionate animal masks. Each animal symbolises a symptom: a shark for nervousness and a sloth for fatigue. The choice of the word "tame" in the tagline echoes the animal visuals, suggesting that MAG 2 helps to control these states.
The bright and modern photography, combined with the original staging, guarantees eye-catching visuals that immediately attract attention. This humorous and visually impactful approach helps position MAG 2 as a simple and effective solution to combat the symptoms related to magnesium deficiency.
AI Conception.
This second campaign generated by AI, continues the humorous approach by featuring iconic characters, such as the Statue of Liberty, Darth Vader or the Mona Lisa, disfigured by stress and lacking in magnesium. The tagline "We don't recognize you anymore when you're stressed" reinforces this concept by illustrating the effects of stress in an offbeat way.
The visuals play on the viral and easily shareable character, optimizing the creation of content for social networks. This strategy allows MAG 2 to remain visible and engaging while conveying a strong message: the loss of vitality and energy due to stress can be corrected thanks to magnesium, in a light and punchy tone.
Besins Healthcare.
This campaign aims to demystify menopause by highlighting fulfilled and combative women who fully embrace this stage of life.
"My Menopause, My Voice": Encourages women to express themselves and share their experience.
"All Menopausal, So What?": A manifesto affirming that menopause should not hinder happiness.
The visuals show confident women, sending a message of acceptance and well-being, while breaking stereotypes around menopause.
Beauty Tech.
The new approach to the visual identity of the Proshape brand is based on clean and minimalist visuals, reinforcing the premium and reassuring image of the brand. The red light, projected on the model, subtly echoes the laser technology used in Proshape's beauty treatments, recalled by the red dot of the logo.
The tagline "Redefine Your Beauty" underlines the new positioning of the brand, encouraging customers to redefine their vision of beauty thanks to modern and high-end technologies. This visual identity work places Proshape in a universe that is at once aesthetic, technological and luxurious.
Baccide.
After the Covid crisis, Baccide wants to move away from the anxiety-provoking image linked to barrier gestures, by adopting a more reassuring and positive positioning. Two visual campaigns illustrate this change.
The scent of confidence.
This visual associates hydroalcoholic gel with a perfume bottle, with the tagline "The scent of confidence". By humanizing the product, the campaign makes the link between effectiveness and softness, evoking a more sensory and reassuring experience, far from medical and anxiety-provoking connotations.
Take things back in hand.
This visual, with a mime holding an almond branch, refers to the new almond scent of the hydroalcoholic gel. The tagline “Take charge” plays on the notion of returning to normality, after a period where touching was perceived as dangerous. The mime symbolizes the lightness found, and the almond tree, with its association with the new scent, reinforces the idea of renewal and softness, evoking a world where one can touch with confidence.
Lab. Pierre Fabre.
For this rebranding of Cyclo3Fort, a flagship product of Pierre Fabre, the objective was to modernize its visual identity while remaining faithful to the heritage of the original packaging from the 1950s. The design is inspired by the codes of Art Deco with a more contemporary approach. The choice of colors and graphic elements aims to communicate values of naturalness and well-being, reflecting the plant-based ingredients. The packaging maintains a refined and reassuring structure, while integrating subtle references to the history of the product.
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