top of page
BERLUTI
Berluti, with an outdated website and an almost non-existent social media presence, has undertaken a complete digital transformation under the new leadership of Antoine Arnaud, Isabella Capece, and Alessandro Sartori. This ideal context made it possible to rethink everything and consider integrated, scalable and rational communication on all channels (Print/Web/Boutiques). What was initially a graphic charter commission became, with trust and time, an ambitious and successful project.
Creative approach.
A powerful digital ecosystem.
We have designed a digital ecosystem to respond to different contexts, going well beyond a simple website. We have created versions adapted for mobile, tablet, fashion week, e-commerce, in-store applications, and even an Arabic version with its specific visual constraints. This global approach made it possible to integrate the animation of content on social media, guaranteeing a coherent and dynamic presence of the brand on all platforms.
A relevant and impertinent visual charter.
An adaptable visual charter has been developed to meet the needs of all environments and key moments of the year, such as parades, Christmas, and Father's Day. We have created a rich visual library to power the website, social networks and illustrate all content. Inspired by Berluti's origins in the world of entertainment and its emblematic clients like Mastroianni and Agnelli, we sought to convey the quality of the materials, the seams and the care taken at each stage of creation through photos with colors, distinct originality and style.

Development and production.
The challenge of live fashion show.
Berluti's annual fashion shows are unique opportunities to create rich and varied content, covering themes dear to customers such as glamour, VIPs, fashion, values and know-how. We met the challenge of live broadcasting by maintaining narrative coherence despite unforeseen events, ensuring optimal image quality, and effectively sharing media and content on social networks and with the press.




1/3
Brand content. An idea of style.
To meet the support needs of high-end clients, we have adopted a prescriptive but non-directive approach to talking about style. We have intelligently integrated editorial content with the products offered on the site, addressing style through the growing news of the brand, its evenings, its fashion shows, its ambassadors and the artists it supports.


1/1
Results.
Our work helped revitalize Berluti's digital presence, strengthening the consistency and clarity of the brand on social networks. By putting the customer at the heart of the creative adventure, we encouraged exchange and active participation of customers, in particular by inviting them to share photo portraits taken in store.
The highlighting of artisanal know-how, with detailed explanations of the creative processes, legitimized the brand and reinforced its luxury image. This digital transformation has allowed Berluti to meaningfully connect with its customers, providing an enriched and consistent experience across all channels.
Credits.
Photographers Daniel Beres, Arnaud Pyvka... Head of Creative Donat-Nicolas Casanova Copywriter Marc Beaugé,
Marion Peyruseigt I Art Directors Perrine Croix, Jean-Charles Guillet, Pierre Boutier I For Betc.
bottom of page